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Employees of private sector hardly find time for shopping on week days as they work from morning to evening and in some cases evening to morning. In such busy schedule hardly they find time to avail themselves with the latest trends. Though they get a off on Saturday or Sunday or on both days. It is not sufficient to meet their overall requirement. Never the less e-commerce has made the lives of the human breed more comfortable and convenient. Today you name it and you get it. Any brand, any product and any services at your doorstop. What all you need is a desktop or laptop and internet connectivity. You can sit in one place or any corner and order whatever you like online from vegetables to pizzas, from electrical blender to refrigerator, from a small digital camera to high definition television sets. There may be a doubt in the mind of the buyers whether the products are genuine or not. Yes, most of the online selling sites try to maintain ethics in their business and thus sell genuine products. However, online customers have the option to pay cash on delivery, which keeps the buyers tension free and comfortable.
Again, these sites offer many deals to attract the buyers and hold a number of clients with them. Later these sites keep sending various promotional offers to the registered users email ids and mobile numbers. These sites send promotions with many captions which are attractive in nature such as TV deals, online deals, best buy deals, great deals, camera deals, and many other attractive captions. Out of promotions sent to one hundred people at least twenty opens the email and out of which six to seven of them purchases as per the deals or offers given to them. However, these sites segment the market and purchases database accordingly. Then they send emails and sms to the targeted segment. And the process continues as mentioned above. It goes the other way round as well. End users tend to search the internet about various offers and deals to buy products or services at a very cheap price. Suppose a buyer wanting to buy a tv set will search for tv deals. A buyer looking to get deals randomly on any service or product will search for online deals; some even search for best buy deals, etc. Any end user who is likely to buy a camera online will search for camera deals.
Most of the vendors who run shopping stores, departmental stores etc. have entered into e-commerce business along with their regular stores. As a result of which their business are more profitable both online and offline. However, these online deals also help in generating more walk in at their store as after being aware of the offers some customers walk in directly to stores to pick things immediately. Sometimes these stores highlight in the newspapers and magazines with the caption great deals. Therefore, this online shopping or e-commerce has been a blessing for both business organizations and end users. Businesses earn profit and goodwill whereas end users enjoy the deals.

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