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Few things are as easy to master as Facebook marketing. A long time ago, you had to generate leads by taking your business to the customer, but now, Facebook brings the masses to you. Learn how to capitalize on this highly effective tool for marketing and improve your bottom line with the following helpful article.

Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.

If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.

You must build a healthy Facebook fan base. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.

Share other content from other platforms on your Facebook page. Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well. People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business’s YouTube channel.

Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures and respond to comments and questions on a regular basis.

You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.

Determine why you are creating a Facebook page in the first place. Don’t have a Facebook page just for the sake of having one. Do you use your page to stay in touch with customers? Or do you want them to be communicating to you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.

Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them together and then leaving the page to sit, will draw more visitors. If you don’t believe you will have time in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them to appear at a later date.

You should try posting professional photos on your Facebook page. This gives people a professional impression of your business. If your photos will be of personal nature, ensure that a high quality camera is used and you refrain from posting pictures that can shed a negative light on your brand.

Contests are something to keep your followers interested in your page. The reward can be a valuable free sample to a random participant. Contests are a great way to attract new followers and win new customers for your products and services.

Using Facebook to generate business for your company involves nothing more than a few minutes of your time every day. Hopefully this article has taught you the most efficient and effective ways to put this marketing tool to work for you. With a little practice, your business will really benefit from what you can do with Facebook.

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